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GET Marketing Improves B2B Integration Efficiency by 20 Percent through Covast B2B Suite for Retail

ATLANTA - December 13, 2006 - Covast, a leading provider of business-to-business (B2B) integration solutions, today announced that GET Marketing has drastically reduced the time and labor required to achieve B2B integration through the use of the Covast B2B Suite for Retail. Just three months following implementation, GET Marketing has realized a 20 percent reduction in the time and costs required to process inbound and outbound B2B transactions for their clients. GET Marketing provides custom retail interoperability, in-store demonstration and sales support, retail process management, and point of sale solutions for retail exchanges across the globe.

One of GET Marketing's custom retail services is the hosting and translation of electronic data interchange (EDI) transactions within their clients' supply chains. By providing EDI translations between a customer and its suppliers, GET Marketing enables seamless integration across their clients' supply chains.

A recent spike in business and transaction volume prompted the search for a more flexible, expedient B2B solution. The Covast B2B Suite for Retail offered tight integration with Microsoft BizTalk Server and extensive support for various B2B transactions.

As a result, GET Marketing now uses the Covast B2B Suite for Retail as its primary B2B integration solution, integrated with Microsoft BizTalk Server. Covast's solution automatically receives EDI documents from multiple partners, then maps and translates them to the EDI standards of clients. Initial results include:

  • Decrease in Support Time and Labor Costs: GET Marketing has seen a 20 percent decrease in the time and costs required to support its new B2B integration solution. Additionally, the Covast solution has eliminated the need for outside mapping consultancy, thereby saving additional labor costs associated with maintaining the system.

  • Fast ROI: GET Marketing expects a 100 percent return on investment within the first year.

  • Reduced B2B Transaction Processing Time: The time to process inbound and outbound documents has been significantly reduced, allowing GET Marketing to support higher volumes of B2B transactions.

  • Improved Tracking and Reporting: The tracking and error reporting capabilities of Covast's solution provide more robust quality control for GET Marketing and its clients, helping to avoid problems in the supply chain and improve overall efficiency.

  • Improved Reliability and Flexibility: Covast's robust support of various B2B protocols and formats has allowed GET Marketing to more quickly implement new document types and standards as required. As a result, the Covast solution is able to reliably support all supply chain transactions.

"We just deployed Covast's B2B integration solution and already we are saving a full day's worth of maintenance and support each week. I expect to see a 100 percent return on investment within a year," said Toby Buckalew, CIO, GET Marketing. To learn more about the Covast B2B Suite for Retail, please visit

About Covast

Covast is a leading provider of business-to-business integration solutions for collaborative business environments. The company provides integration solutions that bridge the gap between legacy electronic data interchange (EDI) applications and today's new Internet standards. The suite of products that Covast offers is designed to facilitate fast and cost-effective business-to-business integration with single platform environments, such as those supported by Microsoft BizTalk Server and IBM WebSphere. Covast is a Microsoft Gold Certified Partner and an IBM Business Partner. With its European headquarters in the Netherlands and its U.S. headquarters in Atlanta, Covast has strategic relationships with partners and customers including GXS, Accenture, EDS, HP, Citrix and Siemens. For more information, visit

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